Franchise Revenue Model

The franchise revenue model below is based on averages of popular children's television IP throughout their stages of growth. Move the sliders to see how revenue streams, EBITDA, and franchise valuations shift over time. If you are on mobile, scroll down to view how the valuations change from adjusting the sliders.

A few notes about the model:

The estimated animation and production cost from Brown Bag Films / 9 Story Media Group, Inc. to make a 52 episode first season of the show is $8,000,000. Each episode of the show is 7 minutes in length.

The Retail Scale slider begins at 0 and trends upwards in line with how children’s television programs grow in viewership and revenue, beginning with the label “New” and progressing through “Emerging”, “Strong Hit”, “Major Franchise” and finally “Evergreen” status. Revenue numbers reflect what retail revenue looks like at each of these stages.

The model also begins with a lower than average streaming + syndication deals. Those sliders can be adjusted to feature a more accurate forecast based on higher syndication deals, which Nateland would most likely be able to achieve.

Ownership % can be adjusted in this model as well to reflect what profit would look like at different levels of ownership.

Lastly, the model assumes 0 revenue for experiential (live events, theme parks, etc.) meaning there’s far more long-term franchise revenue not calculated in this current model.

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Move the sliders to see how revenue streams, EBITDA, and valuation shift.
Primary driver: Retail Scale + Streaming LeveragePlus: Ownership % + Valuation Multiple

Retail Scale

Annual global licensed retail sales
100%
$1.0B
Major Franchise

Streaming Leverage

Platform Fees vs. Retail
Lower = weaker platform economics
Higher = stronger renewals/global deals
100%
$1.0B
Major Franchise

Ownership Share

Percentages of IP Ownership vs. Estimated Investment Requirements
Estimated $8 million production cost for season one
Ownership % based on level of financial investment
15%
15%
$0
Major Franchise

Valuation Multiple (× EBITDA)

100%
$1.0B
Major Franchise

Projection Totals

Total Revenue

Annual
$0
All streams combined

Total EBITDA

Annual
$0
EBITDA margin: —

Enterprise Value

Implied
$0
Multiple × EBITDA

Your Share

EBITDA / Value
$0
$0